Innovative System Updates Further Solidify the End-to-End Advertising Management Platform Giant as the ONE Solution for Managing Cable, IPTV and OTT Network Needs
GRAND RAPIDS, MI, November 11, 2014 – Broadway Systems, the leading provider of advertising management software for cable, IPTV and OTT networks, today unveils Broadway Version 7.1 — another step in an ongoing effort to offer the most state-of-the-art and timely systems to suit programmers’ ever changing needs.
With an impressive list of new offerings, 7.1 promises to increase flexibility, improve productivity and do more in less time. Advanced new features include the industry’s most sophisticated Deal Change Cockpit; a redesigned Brand Allocation tool modified to further maximize and simplify user workflow; improved Spot Placement optimization; automatic cross-network liability reporting; and visual Break Timing that allows programmers to take full advantage of Broadway Systems’ unique “on the fly” modification process to truly maximize inventory usage.
“Broadway Systems is pleased to unveil Version 7.1 of our advertising management platform,” said James Ackerman, Executive Chairman, Broadway Systems. “Now, more than ever, network programmers need flexible solutions to manage workload, improve productivity and stay on top of the game in this fast changing industry. 7.1 offers brand new features and systems upgrades that will further provide our clients with the most advanced management solutions through ONE seamless and fully integrated system.”
Broadway Systems 7.1 platform innovations include robust tools and systems that increase flexibility, maximize productivity and reduce the risk of error. These solutions include:
· DEAL CHANGE COCKPIT – As ad sales Deals become increasingly sophisticated Deal changes become more complicated. Broadway Systems introduces the most advanced Deal Management Cockpit available giving programmers the power to anticipate the way their agencies think and allowing for even the most detailed of changes in a few, simple key strokes. Modified Deals are then whisked through Broadway Systems’ Intelligent and configurable Deal Approval workflow, greatly reducing the number of steps required to implement these changes.
· ADVANCED BRAND ALLOCATION – Broadway Systems’ fine-tuned Brand Allocation process designed to mimic the workflow used with complex allocation requests from agencies. Advanced new intuitive wizard simplifies entry of allocation requests to more effectively manage agency communications with network ad sales teams.
· OPTIMIZED SPOT PLACEMENT – Broadway Systems’ automatic spot placement process provides users with advanced controls and opportunities for spot optimization with time saving features allowing log editors to quickly rearrange spots without manual manipulation.
· CROSS NETWORK LIABILTY REPORTING – When inventory pressure forces placement of ADUs on other networks within a network group, Broadway Systems offers the unique ability to accurately report liability and fulfillment across multiple networks without the hassle and potential errors that come with manual calculations using individual network liability reports.
· BREAK TIME – For cable network programmers, flexibility in log editing is key in live sports, breaking news, live events, original programming and more. Broadway Systems’ Break Time provides a visual summary of “on the fly” modifications that enables users to view timing details for each element of the log in order to maximize inventory usage.
Find out more at www.broadwaysystems.com.
About Broadway Systems: Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, Broadway Systems offers the only proven end-to-end platform created specifically for cable, IPTV and OTT networks, offering these networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. The Broadway Systems platform manages nearly $3 billion in advertising revenues for top 20 rated cable and IPTV networks including Scripps Networks, Tennis Channel, Fox News, BBC America, WWE Network and many others.