Audio specialist Sennheiser is launching a special limited-edition MOMENTUM On-Ear bundle in support of DJ Luciano’s One Coin For Life charity, which is featured in a Sennheiser film as part of the ‘What’s Your MOMENTUM?’ project. In addition to a pair of MOMENTUM On-Ear headphones in red, the bundle includes ten tracks by Luciano, with a contribution from every pair sold going to the DJ’s charitable foundation.
“We are incredibly proud to support One Coin For Life and participate in Luciano’s inspirational charity, which raises money to protect indigenous cultures around the world through the global dance music movement,” said Uwe Cremering, Head of Global Marketing Communications at Sennheiser. “Luciano’s drive and initiative is the subject of one of the films in Sennheiser’s ‘What’s Your MOMENTUM?’ project, which celebrates stories where people’s passion for music and life has helped them achieve great things, and go beyond the conventional. This special charity takes a global love for music and uses it to protect unique threatened cultures at the grassroots. It is a expression of authenticity and integrity, and embodies the spirit of MOMENTUM.”
500 of the special MOMENTUM bundles have been made available, with €15 from each sale being donated to One Coin For Life. All funds raised will go towards the foundation’s latest project Vipingo Village in Kenya. This small, family-run charity helps some of the many AIDS affected orphan children in the poverty stricken area near Mombasa.
The MOMENTUM On-Ear Red included in the One Coin For Life bundle offers incredible sound with a simple, pure design and high-quality materials such as stainless steel and Alcantara®. The MOMENTUM On-Ear brings the signature look and sound of Sennheiser’s classic MOMENTUM headphones – a fusion of design and the finest materials with high-end audio performance – to a more compact on-ear design. The Sennheiser MOMENTUM range represents Sennheiser’s pursuit of the perfect sound, combined within beautiful design, a product born of passion and – like Luciano – a refusal to compromise. The MOMENTUM bundles will exclusively be available in the Sennheiser Webshop from now on.
Swiss-Chilean Luciano is a DJ and producer, owner of the Cadenza label and a leading light in the global Techno and House scenes, famed for his genre-blending sets and Ibiza residencies. Luciano’s drive to found One Coin For Life was inspired by the positivity and sense of community of the dancefloor and a desire to capture this force to effect real change to help others. The foundation, which he runs with his wife Francisca and sister Amélie, focuses on supporting small independently-run charities, where donations can make a real difference. Describing his work with the charity, DJ Luciano explains: “Over the years I have played to thousands – probably millions – of people, but it is this foundation that I’m most proud of and a real MOMENTUM in my life. It is great to have Sennheiser’s support through these special editions, and its fitting too to raise funds through the connection to music that you have with a great set of headphones. One Coin For Life is about taking the emotion we feel when we experience music and making it into a force for good and can help to change in the world.”
The Sennheiser Group based in Wedemark near Hanover, Germany, was founded in 1945 and has gone on to become a leading manufacturer of microphones, headphones and wireless transmission systems. Sales in 2013 totaled 590.4 million euros. Sennheiser employs more than 2,500 staff worldwide and operates plants in Germany, Ireland and the USA. The company has a worldwide network of subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hongkong, India, Singapore, Japan, China, Australia and New Zealand, Canada, Mexico, and the USA. It also has long-established trading partners in other countries. Georg Neumann GmbH, Berlin, a maker of studio microphones and monitor speakers, and Sennheiser Communications A/S, a joint venture making headsets for PCs, offices and call centers, are also part of the Sennheiser Group.
More up-to-date information about Sennheiser is available on the internet at www.sennheiser.com.
Captions:
One Coin For Life_1.jpg: Luciano’s charity organization raises money to protect indigenous cultures around the world through the global dance music movement.
MOMENTUM On-Ear Red.jpg: The MOMENTUM On-Ear Red included in the One Coin For Life bundle offers incredible sound with a simple, pure design and high-quality materials such as stainless steel and Alcantara®.
One Coin for Life_2.jpg: All funds raised with the project will go towards the foundation’s latest project to support Vipingo Village in Kenya.