THE THIRD ANNUAL TUBE-A-THON BRINGS TOGETHER YOUTUBE AND HOLLYWOOD STARS TO BENEFIT COVENANT HO– USE
hat’s Trending is teaming up with Ford Motor Company for the 3rd Annual Tubeathon on December 11th from 7-9pm PST LIVE from Hollywood featuring the biggest comedians, musicians, and personalities performing together over one night to raise money for The Covenant House. Tubeathon will also make its debut on TV, as an edited 1-hour special on AXS TV.
A live holiday experience unlike any other online or offline, the live-stream is a variety show for our digital age–for every user that Tweets the hashtag of the evening, What’s Trending and Ford will donate $1 to Covenant House (covenanthouse.org), a nonprofit charity serving homeless youth with a network of shelters across the Americas.
The holiday themed Tube-A-Thon will be live-streamed from Siren Studios in Hollywood on What’s Trending Thursday, December 11 at 7pmPT/10pm ET for two hours of fundraising filled with music, comedy, performances and surprises including Trevor Moran, Liane V. Ft. Mucho DeNiro, Alex G., Sam Tsui, Jasmine V., Timothy DeLaGhetto, Kurt Hugo Schneider, Andy Milanokis, Brittany Furlan, Janina Gavankar, Glozell, Kingsley, Nerdist, Roosterteeth, Jessi Smiles, Pia Toscano, King Bach, Shanna Moakler, The Buried Life, Destorm Power, Alphacat, Steve-O, Boyce Avenue, Far East Movement, Straight No Chaser, Elle Winter, Us The Duo and Quincy.
For every tweet with the hashtag #Tubeathon or #GoFurther, $1 will be donated to Covenant House. In addition this year we have partnered with Comedy Gives Back to feature stand up acts as well as Tiltify who will be raising more money through online donations during the broadcast, and will be running a simultaneous gaming stream via Twitch for all the gaming fans to get involved!
“I couldn’t be more excited to have Ford on board again to bring together the community and fans from around the world around a great cause. Tube-A-Thon continues to be a highlight of my year, and it’s an honor to have worked with the Covenant House to help and empower today’s youth that need support,” said Shira Lazar, founder of What’s Trending and Tube-A-Thon. “This year we will continue to raise more money than previous years and work towards innovating fundraising through digital and social media.”
“It’s an honor for Ford to once again partner with What’s Trending and continue efforts to improve the lives of youth in need,” said Ford representative, Mary Ellen Abraham. “We hope more people will Go Further with Ford and What’s Trending this year to exceed last year’s results, as well as enjoy the world class talent that comes together for the Tubeathon.”
Leading up to the event, What’s Trending will be releasing the 12 Days of Tubeathon – a daily surprise video collaboration launching every day at 6am PST on youtube.com/whatstrending. Teaming up to launch the 12 Days is Jonathan Mann, an American singer-songwriter, best known for creating and publishing a new song and video each day since January 2009 on his YouTube Channel, “Song A Day”.
In 2012 and 2013, Tube-A-Thon became a Twitter trend in the U.S. and raised over 50k for Covenant House. For updates on the Third Annual Tube-A-Thon, follow @What’sTrending and @FordFocus on Twitter and subscribe to YouTube.com/WhatsTrending.
ABOUT COVENANT HO– USE
Covenant House is the largest privately funded agency in the Americas providing shelter, food, immediate crisis care, and an array of other services to homeless, at-risk and runaway youth. In addition to basic needs, Covenant House provides a continuum of care to homeless youth aged 16–21 designed to transition them into an independent adulthood free from the risk of future homelessness. Covenant House offers services including health care, educational support/GED preparation/college scholarships, job readiness and skills training programs, substance abuse treatment and prevention programs, legal services, mental health services, mother/child programs, transitional living programs, street outreach and aftercare.
ABOUT FORD MOTOR COMPANY
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.
ABOUT WHAT’S TRENDING
What’s Trending brings you behind the stories and people trending on YouTube around the world. Every day Shira Lazar and co-hosts bring viewers the trending videos happening in the now. What’s Trending goes LIVE at 4pm PT / 7pm ET every single Thursday with the world’s favorite YouTubers and pop culture influencers.
ABOUT TILTIFY
Tiltify (www.tiltify.com) is the first crowdfunding platform to use the power of live streaming to fundraise for charity. Focusing on gaming streams through sites like Twitch.tv and Youtube users can turn their everyday streams into an online telethon. The Tiltify BETA site was launched to the public in August 2014.
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