With the latest iteration of the SDK for its leading analytics and attribution platform, mobile marketers can now add any data, sending it through to partners integrated with adjust, including Mixpanel, Facebook and Twitter – with one open-source SDK
BERLIN – February 25, 2015 – adjust, a leading app analytics and attribution company, today released the fourth generation of its SDK offering new capabilities to transmit data from apps to other analytics providers. With better and more sophisticated tools for analytics and user acquisition, mobile marketing is increasingly revolving around leveraging and moving data across third party platforms – from analytics and notifications to email and automation – and with today’s release, adjust is providing best-in-class tools for marketers to manage their app data for optimizing user acquisition and monetization.
With the SDK 4.0 update, clients can now transmit additional, structured data to adjust’s integrated mobile measurement partners, including Google Analytics, Facebook and Twitter. These partners provide functionality above and beyond the core analytics framework, and can now pull more critical data from adjust without requiring the integration of an additional SDK.
“Every time we ship a new version of our SDK, we’re looking to enable marketers with technology that’s more powerful and easier to access,” said Christian Henschel, CEO and Co-Founder of adjust. “Many of our partners have very sophisticated systems for campaign analysis, and with the additions of these key integrations in our fourth generation SDK, we’re improving the analytics capabilities of adjust dramatically for our customers.”
adjust is committed to building world class tools for marketers, and as such, its network integration team has been working around the clock, adding over a dozen new partners every week. With today’s SDK release, adjust also revealed that it has achieved a major milestone and is now integrated with over 500 other major networks worldwide.
The vast majority of adjust‘s partners use a dynamic callback API, allowing networks ad hoc, fine-tuned control of data flows, and relieving clients of the burden to make sure their traffic partners are integrated. Clients can plug in new network partners at any time, without requiring additional conversion tracking SDKs to be implemented. This drastically reduces the lead-time for clients to add new partners to their acquisition strategies or internal analytics. For instance, gaming clients can setup an integration with long-time partner GameAnalytics in just minutes, unlocking the full functionality.
For more information, please visit www.adjust.com.
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About adjust
adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews.
Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns.
adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 500 other major networks worldwide. adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally.
Clients include some of the world’s largest brands in Asia, the EU and the Americas, such as Baidu, Deutsche Telekom, Universal Music and Viacom. adjust delivers app analytics to the world’s largest advertising and media agencies including Vivaki, Publicis and GroupM.
For more information, visit www.adjust.com