Corona, CA (March 9, 2015): A brand-new partner in 2015, Team Lucas welcomes Auto Meter as a major sponsor at all 18 events of the upcoming Lucas Oil Off Road Racing Series season beginning March 20-21 at Lake Elsinore Motorsports Park in Lake Elsinore, Calif.
Named “Official Dash of the Lucas Oil Off Road Racing Series” and “Official Electrical System Tester of the Lucas Oil Off Road Racing Series,” Auto Meter experts will be on hand at many off-road events to lend support to drivers and teams utilizing Auto Meter products. And for fans, Auto Meter has stepped up to be the official Jumbotron sponsor so event spectators get a good gauge of all the racing action.
Lucas Oil Executive Vice President Bob Patison said, “Auto Meter is new this year to Team Lucas, and the company introduced itself in a strong way by showing support to both fans and competitors. Auto Meter makes it possible this year for fans to monitor the racing action thanks to Jumbotron sponsorship, and helps off-road competitors gauge vehicle performance through quality dash components and electrical systems. Auto Meter will be an integral part of the Lucas Oil Off Road Racing Series marketing partnership for 2015.”
Jeff King, President and CEO of Auto Meter Products, said “We’re incredibly excited to be involved in Team Lucas. Support for grassroots motorsports has always been a critical part of Auto Meter’s philosophy, and this opportunity with Team Lucas allows us to give back even more to racers while increasing our visibility in this critical market.”
Motorsports has always been the cornerstone of Auto Meter’s products. Since 1957, Auto Meter has been a part of more motorsports victories than every other gauge manufacturer combined. Engineered for the rigors of the track, racers everywhere rely on the accuracy and durability of Auto Meter to win. Auto Meter products are used throughout the world and are relied upon by professional racers from NASCAR, to NHRA, to Formula teams; as well as by sportsmen racers and street enthusiasts.
The company is a leading developer and manufacturer of specialty automotive instrumentation systems, as well as battery and electrical system test and charging equipment. The company operates out of a 93,000 square foot facility in Sycamore, Illinois and distributes its products to over 600 active customers within the specialty warehouse distributor, retailer and OEM channels. Auto Meter Test equipment is also used by the world’s leading automotive retail and service organizations. To learn more about Auto Meter, please visit www.autometer.com
The continually growing Lucas Oil Off Road Racing Series brings door-to-door, four-wheel action to challenging, fan-friendly tracks. Team Lucas is an alliance between Lucas Oil Products and select marketing partners that enhances brand awareness, maximizes television coverage and produces live, family friendly event experiences for fans. Lucas Oil Products is the world leader in high-performance lubricants and problem-solving additives, and distributes hundreds of unique formulations in 40 countries, with continued growth every year. Its television production arm, Lucas Oil Production Studios, manages high-def facilities that create more than 300 hours of programming for CBS, CBS Sports and the Lucas-owned MAVTV Network.
For more information visit: lucasoil.com & mavtv.com