Corona, CA (March 19, 2015) – BILSTEIN, the world’s leading manufacturer of monotube pressure shock absorbers is continuing its grass roots racing support with Team Lucas in 2015 with major sponsorship presence in the 12-round Lucas Oil Modified Series presented by Loan Mart, the 18-race Lucas Oil Off Road Racing Series presented by GEICO, and the 51-race Lucas Oil Late Model Dirt Series. BILSTEIN Shock Absorbers is a marquee brand that has been involved in many forms of motorsports globally and in off-road racing for more than 40 years in the United States.
Steven Beaty, the President of BILSTEIN said, “BILSTEIN Shock Absorbers is very pleased to be working with Team Lucas again in 2015. This year we are focusing our efforts in the Lucas Oil Modified Series, the Lucas Oil Off Road Racing Series and Lucas Oil Late Model Dirt Series as this allows us to showcase our products across three different types of grass roots motorsports enabling us to create further awareness of BILSTEIN’s abilities and technology.”
“BILSTEIN really stepped up this year with team sponsorships, especially in the off road series. Not only did they sign some new drivers, but they’re also offering full track support at every event,” said Alex Striler, Director of Sales & Marketing for Team Lucas. “There will be BILSTEIN technicians at all the domestic Lucas Oil Off Road Racing Series events to help their teams dial in their equipment.”
Greg Scheidecker, Racing Director of the Lucas Oil Modified Series said: “We’re proud that BILSTEIN sees Team Lucas as a valuable resource when it comes to displaying the quality of their products under racing conditions. In 2015, we are especially pleased that BILSTEIN will not only be the title sponsor of the BILSTEIN Shocks Super-Fast 75 at Irwindale Speedway in Southern California on June 27, but also awarding a series-long ‘give back’ to the winning driver of each B-Main event with a bonus purse of $500.”
In the Lucas Oil Late Model Dirt Series, the BILSTEIN Shocks Cut-Away-Car will feature prominently in the CBS, NBC Sports and MAVTV broadcasts technical segments – including the Show-Me 100 from Lucas Oil Speedway in Wheatland, Mo, on May 22, 2015.
Founded in 1954, BILSTEIN Shock Absorbers is an original equipment supplier to BMW, Ferrari, Jaguar, Mercedes-Benz and Porsche. Today, BILSTEIN of America has grown to nearly 75 employees located in two locations around the United States and distributes over 3,000 part numbers into the US aftermarket. BILSTEIN is part of the Components Technology business unit of ThyssenKrupp. For more information, please visit www.bilsteinUS.com.
Team Lucas is an alliance between Lucas Oil Products and select marketing partners that enhances brand awareness, maximizes television coverage and produces live, family friendly event experiences for fans. Lucas Oil Products is the world leader in high-performance lubricants and problem-solving additives, and distributes hundreds of unique formulations in 40 countries with continued growth every year. Its television production arm, Lucas Oil Production Studios, manages high-def facilities that create more than 300 hours of programming for CBS, CBS Sports, NBC, NBC Sports Network and the Lucas-owned MAVTV Network.
For more information visit: lucasoil.com & mavtv.com