General Tire, Team Lucas partner for 9th straight year

CORONA, Calif. (March 3, 2015) – General Tire will be a major sponsor with Team Lucas in 2015 for the ninth straight year in a comprehensive program that includes event and television marketing in the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil American Sprint Car Series and Lucas Oil Pro Pulling League.

General Tire will also have an extensive presence at Lucas Oil Speedway, the “Diamond of the Dirt Tracks,” in Wheatland, Mo.

General Tire, which is celebrating its 100th year, increased its event entitlement and event presentation last year and will maintain all of its programs in 2015. “Team Lucas knows how to make the most of your marketing budget,” General Tire director of marketing Travis Roffler explained. “Forrest Lucas, Jamie Devney and the entire Team Lucas staff are second to none.”

General Tire also provides support to Lucas Oil Off Road Racing drivers Carl Renezeder of Laguna Beach, Calif., Ryan Beat and Doug Fortin from El Cajon, Calif., Robby Woods of Pahrump, Nev., Ray Griffith of Downey, Calif. and Jerret Brooks of San Diego, Calif.

“The Lucas Oil Off Road Series is a good example of why we’re involved with Team Lucas,” Roffler said. “We’re able to reach a key demographic in a cost-effective way. The fans and television audience are light truck oriented. They know that if our tires are durable enough for the track, they’re going to be durable enough for whatever adventure they choose. We’re proud to continue our long-standing partnership with Team Lucas and look forward to many more years of great racing and spectacular events.”

General Tire is celebrating its 100-year anniversary with a wide-range of programs in 2015 including bringing 120 General Tire dealers from around the world to attend the Lucas Oil Off Road Racing Series event at Las Vegas Motor Speedway, Sept. 18-19.

General Tire also will continue its automotive programming on MAVTV American Real with the “General Tire Engine Block,” three hours from 6 p.m. to 9 p.m. ET and repeated from 6 p.m. to 9 p.m. PT headlined by Stacey David’s GearZ and four other 30-minute automotive shows.

General Tire will expand its role in 2015 by becoming presenting sponsor for King of the Cage MMA on MAVTV American Real.

About Team Lucas: Team Lucas is an alliance between Lucas Oil Products, Inc., and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens the live event fan experience. The Team Lucas fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Speedway Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil NHRA Drag Racing Series, GEICO AMA Endurocross, Lucas Oil AMA Motocross Championship and the Indianapolis Colts Lucas Oil Stadium. 

About General Tire: For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, World Cup of Softball, American Sprint Car Series, FreestyleMx.com Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Jerret Brooks, Mikey Childress, CJ Hutchins, Doug Fortin, Harley Letner, Jim Riley, Macrae Glass, Randy Merritt, Ray Griffith, Ryan Beat, Carl Renezeder, Robby Woods and Camburg Racing.

www.lucasoil.com