It is on top of one of the largest avenues in the world, the Sheikh Zayed Road, where ARCH has installed its latest screen to the date, called the Golden Gate.
Overlooking the six traffic lanes, the screens are more than 31 meters long and 3 meters high.
The two giant screens created with ALS10S have a brightness of 7200 Nits providing perfect readability under the hot sun of Dubai.
This is not the unique force of this screen, light and with less than 30kg per square meter; each screen of the 93sqm was mounted on a single day.
The technical secret is the use of our own PCS (Passive Cooling System) system, a concept developed by ARCH which demonstrates its qualities in a difficult environment, very hot and humid as throughout the whole Middle East.
We are very proud to have worked with the company Hills Advertising, a well known and respected actor for its expertise in quality of the displays he uses.
http://www.hillsadvertising.com
Site management required a perfect knowledge of the environment. In fact the screens placed on the metal structures, tailor-made manufactured, and making over 35m, have been transported in one piece from the construction place to the installation site being this one at several km of distance. Huge trucks were all brought to the site while the teams were closing the fabulous Sheikh Zayed Road. In less than an hour, a huge crane was responsible for placing the imposing construction on the two pillars that were waiting on both sides of the avenue.
In two evenings, both screens were placed and started to be functional displaying advertising information.
A comment has been received “it’s not a LED screen; it’s a piece of ART”