Lucas Oil Partners with Rockford Fosgate and
Americore Mechanical for Rig Upgrade
Corona, CA (May 18, 2015) – With the start of the Lucas Oil Pro Motocross Championship at Hangtown last weekend on Saturday, May 16th, Lucas Oil debuted their new, fully customized activation rig for the 2015 Pro Motocross season. Lucas Oil collaborated with Rockford Fosgate and Americore Mechanical to update the rig in order to present a new First Class Zone, which opened up to special guests at Hangtown for the complete hospitality experience trackside at the GoPro Hangtown Motocross Classic.
Americore Mechanical, which specializes in custom design and fabrication, gave the 70′ Lucas Oil Pro Motocross Renegade and trailer an updated look from head to toe. The new rig offers improved usability and enhanced aesthetic.
Rockford Fosgate has been producing high performance audio equipment for more than thirty years. They provided a complete sound system for the rig to accommodate Lucas Oil’s expanded First Class Zone, which has been outfitted with live feeds of the racing action and commentary throughout the rig’s interior and exterior for fan enjoyment throughout the series.
“Lucas Oil is undoubtedly a leader in the high performance engine oil and additives market, and we are excited to be a part of this build with them for the upcoming season,” said Tammy Lowe, Rockford director of marketing. “The Rockford Fosgate Fanatic lifestyle blends in perfectly with Lucas Oil’s fanbase as we also count the legions of Motocross enthusiasts as part of our fanbase, as well. We are very much looking forward to being a part of these 2015 events with Lucas Oil.”
Keli Gunn who oversees motocross activation for Lucas Oil said, “It’s great to have such innovative people to work with on the rig project. This year our guests will get the true VIP experience thanks to the creativity and attention to detail put forth by the talented team behind the upgrades.” After the Lucas Oil Pro Motocross season wraps, the rig will go on to host Lucas Oil guests at national racing events like NASCAR, PBR, and Monster Jam World Finals.
Ryan Cunha, owner of Americore Mechanical, said, “We’ve had our roots in the racing scene for a while. It’s been a gratifying experience to be a part of this creative project, especially knowing that this rig will visit prime Pro Motocross real estate at tracks throughout the nation that we’ve been watching on television for many years.”
The season continues with round two at Glen Helen Raceway on May 23rd. The Lucas Oil Pro Motocross Championship can be seen LIVE on MAVTV all season long. Check your local listings for details
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To follow along with the rig enhancements, click here. For more information on the Lucas Oil Pro Motocross Championship, visit www.promotocross.com.
About Lucas Oil
Lucas Oil is the leading manufacturer of petroleum additives and oils for high performance engines. Founded by trucker Forrest Lucas and his wife Charlotte in 1989, today Lucas Oil sponsors a variety of motorsports racing events. Founder of the Lucas Oil Late Model Dirt Series, and the Lucas Oil Off Road Racing Series, they are also the 2015 title sponsor of the Pro Motocross Championship series.
About Rockford Corporation
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures or distributes its products under eight brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R), Crimestopper, Blaupunkt, Brax, Helix, and Renegade. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.crimestopper.com, www.blaupunkt.com, www.braxhifi.com, www.helixhifi.com, and www.renegadecaraudio.com.
About Americore Mechanical
Americore Mechanical specializes in metal fabrication, sanitary process piping, and medical gas vacuum systems. Located in Hilmar, CA, Americore Mechanical is a privately held company operating a 15,000 square foot manufacturing, distribution, and warehouse facility. With over 25 years of experience in the industrial and medical industry, and over 50 hard-working and dedicated staff, Americore Mechanical provides the industry’s highest level of installation and repair fabrication services, sales, and customer satisfaction.
For more information visit: lucasoil.com & mavtv.com