–TV Special Gives Fans Insider View of the 2015 SEMA Show and the SEMA Battle of the Builders Competition —
Diamond Bar, Calif. & Silver Spring, Md. – (January 20, 2016) – The Specialty Equipment Market Association (SEMA) and Velocity announced today the world television premiere of the one-hour special SEMA: BATTLE OF THE BUILDERS 2015 on Monday, February 1 at 10 PM ET/PT. Featuring behind-the-scenes footage from the 2015 trade-only SEMA Show, and in-depth interviews with leading car designers, SEMA: BATTLE OF THE BUILDERS 2015 chronicles the best automotive designers and builders in the world as they prepare to debut their newest creations for thousands of car super fans at the 2015 SEMA Show in Las Vegas.
In just its second year, the 2015 SEMA Battle of the Builders competition included nearly 300 builders representing all segments of the automotive industry including hot rods, off road vehicles and sport compact cars. The finalists were selected by David Freiburger of Hot Rod Magazine, RJ de Vera of Meguiar’s, and Fred Williams from Petersen’s 4Wheel & Off Road. After the judges announced theTop Ten finalists, the Top Ten builders then judged one another and voted to determine who would be named the Ultimate Builder of the 2015 SEMA Battle of the Builders competition.
The winner was revealed during SEMA Ignited, a consumer facing event held on the final day of the trade-only SEMA Show concludes.
The SEMA Battle of the Builders competition and Velocity’s SEMA: BATTLE OF THE BUILDERS 2015 celebrate the unique aftermarket industry and the people dedicated to their craft. Hosted by Adrienne Janic and Chris Jacobs, SEMA: BATTLE OF THE BUILDERS world premieres Monday, February 1 at 10 PM ET/PT. For more information about the competition, visit www.semaignited.com.
About Velocity
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men’s cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging, capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 64 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org