- In 18 months, 2btube has become the largest digital talent network in Spain representing worldwide more than 400 talents with a combined audience on YouTube in excess of 275 million monthly views and 31 million subscribers. Claiming the number 1 position in Mexico is the company’s next priority.
- Former Senior Director of HBO Latin America Group, Hugo Tapia has been named Country Manager in Mexico and will lead 2btube’s expansion and strengthen the company’s position in Latin America.
- Press release and photos to download: http://bit.ly/PressKit_2btube
March, 16 of 2016. – Hugo Tapia has joined 2btube to manage its expansion in Latin America. He is now responsible for discovering and professionalizing digital creators, as well as optimizing and developing their audiences and revenue streams. He also leads the production of original content and drives commercial strategies to maximize business opportunities in Mexico and surrounding territories.
“Now that we are the established leaders in Spain, it’s the perfect time to strengthen our position in Latin America and to become, with Hugo’s leadership, the largest digital talent network in Mexico.” explained Bastian Manintveld, 2btube’s Executive Chairman.
“Thanks to Hugo’s extensive experience in digital media, 2btube will position itself as the best partner not only for traditional media companies but also with brands who are looking to engage with younger audiences” added Fabienne Fourquet, 2btube’s CEO.
Graduated in Sciences of Communication at the Intercontinental University of Mexico and in Marketing at the Instituto Tecnológico Autónomo of Mexico, Hugo Tapia has been working in the entertainment industry for over 15 years across the Latin American region at Sony Pictures, Twentieth Century Fox and Grupo Videovisa; both in marketing and sales.
In his former position as Senior Director of Business Development, VOD and Licensing at HBO Latin America Group based in Miami, Hugo Tapia was in charge of sales and distribution of original content. Among his projects at HBO, he was responsible for developing their own on-demand video platform as well as making digital platforms distribution deals across the region.
2btube’s office in Mexico City opened its doors in July 2015 with an event where more than 300 youtubers, celebrities, journalists and advertising professionals attended. Popular digital talents such as Oxlack, AlexjuxX, Gwabir, Los Supercívicos and Benshorts have since then joined the network.
This appointment is the beginning of a new chapter in 2btube’s history, with the objective to replicate in Mexico the success reached in less than 18 months in Spain, where the company is the largest digital talent management company in the country.
About 2btube: 2btube is a digital talent network focused on Spanish language creators worldwide and dedicated to the production of Spanish language content and formats for millennials.
2btube aims at growing its creators’ audience and at giving them technical, production, editing, marketing, design, analytic, legal and fiscal support… It also optimizes the monetization and manages the relationship with brands and other third-parties on behalf of its creators. The network also produces and develops successful content properties such as Campeones, Draw My Life en español and #WhyMaps.
The company has a 600 square meters production studio in the center of Madrid, a 450 square meters production studio in Mexico City, and offices in Miami. 2btube was founded in 2014 by Bastian Manintveld and Fabienne Fourquet.
Web: http://2btube.com/
Youtube: https://www.youtube.com/2btube
Twitter: @2b
Facebook: 2btube