Amsterdam, The Netherlands – 31st of May 2016
DLA is a leader in the development of entertainment products for Video On Demand platforms worldwide. They have created a new solution for their video streaming platform Claro Video, in collaboration with Unified Streaming, a leading provider of cross-platform video streaming technologies, to enhance DLA’s user experience by raising it to the next level.
In the streaming media industry, giving your customer the best user experience is on the top of everybody’s list. This is why DLA specializes in designing the industries most advanced and innovative programming products and services, including the latest generation in On Demand technologies. Focusing on scalability for millions of users and petabytes of data to maintain reliable, consistent products to create seamless experiences for their customers. They keep track of their customers needs and use this data to make decisions for the future.
Use case
DLA was looking to improve user experience while keeping up their efficiency. Therefore they decided to switch from storing all their files and assets separately to on-the-fly packaging, where just one file of each video needs to be stored and it can be played out in all popular formats. By using Unified Origin, DLA was able to create combinations of assets on the fly, instead of storing each video separately. E.g. an English video with Spanish subtitles in HLS with AES encryption and a download to own file for the same video but then with Portuguese subtitles in MSS with PlayReady. The outcome: a less complex workflow and a huge reduction in storage. And if DLA decides to offer their viewers their videos in another format, we simply add the requested format to the software and it can be played out immediately.
Another user experience enhancement is Download to own (DTO). A new technology created in collaboration between the two parties, which gives the viewer the ability to watch a video even if this person is not connected to the internet for some time. A downloadable video is created on request (on the fly) and is discarded afterwards so there is no need for it to be stored. A perfect fit with USP’s solutions and DLA’s technology.
“We are proud to be selected by DLA to assist them in their innovations to create the next generation of on demand digital services.”, says Simon Westbroek, VP of Global Sales, Unified Streaming. “We are always striving to be ahead of market requirements and therefore we are excited to be able to create new cutting-edge solutions.”
About DLA
DLA is the leader in the development of entertainment products for Video On Demand platforms worldwide. They combine their passion for moving pictures, technical excellence and creating beautiful products with a deep understanding of global online video marketplaces.
Offering immediate access to the most complete and attractive programming offered in the market. To complement its portfolio, DLA offers its commercial partners turnkey solutions that include the development of programming packages and advice for content acquisition, programming, processing, marketing and delivery.
The DLA Over The Top (OTT) product offering has all the tools needed to provide our customers with the best user experience by combining top of the line design, the best technology available and one of the largest video collections in the world.
About Unified Streaming
Unified Streaming is a leading provider of cross-platform video-streaming technologies. Dedicated to helping companies create and execute smart video-streaming technologies, Unified Streaming products are in operation around the world, with customers ranging from broadcast networks and online content distributors to small companies and webcasters. Unified Streaming solutions fit into existing frameworks (Apache, IIS, Lighttpd, Nginx), thus allowing for greater return on existing investment.