Pro Pulling and Late Model Dirt Series resonate with customers
CORONA, California (June 23, 2016) – Team Lucas and Lucas Oil are pleased to welcome Rhino Agricultural Equipment (Rhino Ag) to the growing family of Team Lucas sponsors.
The agreement is being formally announced today during a meeting of Rhino Ag’s national sales staff at the company’s headquarters in Gibson City, Illinois.
The meeting was attended by Team Lucas Vice-President of Brand Development Jamie Devney and Rhino Ag Marketing Manager Warren Evans, the key figures in the discussions that led to the partnership.
“We’re excited about adding Rhino Ag to the impressive list of Team Lucas partners,” Devney said. “Rhino Ag has become the leader in the agricultural equipment industry with its superior line of cutters and mowers and we look forward to working with them on programs that will help strengthen their position in the industry and expand their market.”
Rhino, one of The Alamo Group of companies, produces and sells pull-behind equipment that includes rotary and flail cutters and mowers, post hole diggers, disc mowers, harrows, tillers and backhoes.
Evans said that since our company is based in the Midwest and has a strong customer base there “that’s where we figured we’d start, and hopefully in years to come we can venture out into other areas.”
That’s why Rhino Ag initially has focused its sponsorship on the Lucas Oil Dirt Late Model Series and the Lucas Oil Pro Pulling League.
“The Pro Pulling League is our group of people,” Evans said. “Most everyone who purchases our cutters have land and the people who go to the pulling events are farmers and ranchers. The Midwest loves the Late Model Dirt Series and Pulling. Those were two segments Team Lucas had that really hit home with us.”
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For more information visit: lucasoil.com & mavtv.com