Journalists Invited for an Exotic Pan Asian Lunch and to Meet America’s Most Interesting Entrepreneurs and Experience Their Products at Rock Sugar, Century City
(Malibu, CA, April 17, 2019) – On April 24, 2019, Consumer Product Events will celebrate its 10th anniversary by serving up a roomful of new products and entrepreneurs for Los Angeles-based press and influencers at Rock Sugar in the new billion-dollar renovated Century City Mall (10250 Santa Monica Blvd, Los Angeles, CA 90067), from 12-3 pm. The matchmaker for products and press curates interesting products for the press to use in product round-ups, gift guides, features, postings and integrations. Brands include:
| Dr. Gingers – Based on the 5000-year old tradition of using coconut oil for superior oral health, Dr. Ginger partnered with Dr. Martin Ginger (inventor of some of the world’s best oral care products) to create a coconut toothcare line that offers all the benefits of oil pulling without the funky taste or annoying effort. The pair developed natural, unique and easy-to-use products free of chemicals like fluoride and alcohol. Pelican Products – Since 1976, Pelican have been the go-to travel cases trusted to house delicate equipment in rugged, wet or jostling environments. The legendary case makers who have protected the precious equipment of firefighters, police, military and photographers will debut the GoCase, a personal utility case with a lifetime guarantee to keep a cell phone safe – no matter what. Nanobébé – is the first baby bottle designed to preserve the nutrients in breastmilk. Within its’ first year the bottle landed on the cover of TIME Magazine’s Best Inventions of 2018, revolutionizing the baby feeding industry. Often referred to as the “Apple” of infant feeding,” Nanobébé makes products that make safe and healthy feeding a breeze, without compromising on convenience and style. These products are now available at Target, BuyBuyBaby, Amazon and Walmart. Tom & Sheri’s, Iron in a Bottle – Because the average homemaker spends 3000 hours of their life ironing, and his mom Sheri believed that appearances are indeed, everything, Austin Eudaly created Iron in a bottle. A natural wrinkle releasing spray based on his mom’s homemade formula is now distributed in 7 countries and proceeds benefit homeless women learning job seeking skills. |
Martinelli’s Sparkling Blush – Just in time for spring and summer celebrations, Martinelli’s adds a new product to its family of Gold Medal premium sparkling ciders and apple juices, Sparkling Blush. Like all Martinelli’s products, Sparkling Blush is 100% juice made from U.S. grown fresh apples with a splash of raspberry to give it a crisp taste and beautiful pink color.
Effi Foods – Is the brainchild of a stunning Muscovite figure skater whose sudden childhood spinal injury inspired a purpose-filled career to help others with the superior nutrition that aided her own healing. The founder of the Eco Friendly Foods Initiative whose mission to spread vitality and a line of foods that are “Effin Good.” Her Chickpea Granola is the first-ever legume granola; it’s fortified with dairy-free probiotics and African and Peruvian superfoods.
Kitchen Curry Master – An Indian pantry at your fingertips, this pre-selected spice box is a collection of all the spices needed to cook a perfect Indian curry. In handsome tins, this collection of aromatic cumin, chili, turmeric, mustard, garam masala, fenugreek and other secrets of great Indian cuisine, are packaged with a cooking guide and engineered to make anyone become a curry master in their own kitchen.
| Skin-eez Skincarewear – One of the latest skin-care solutions in CVS’s arsenal isn’t a cream or lotion, but a line of apparel that does double duty as part of a daily skin care regimen. In 1,750 retailers nationwide, Skineez is a “cosmetotextile” that uses a patented microencapsulation technology to deliver natural cosmetic ingredients to firm, tone and slim while wearing. Beauty Kitchen – Since beauty industry ingredient standards have not been updated since 1925, and cosmetics and skincare may be filled with unwanted chemicals, beauty aficionado and actress Heather Marianna took formulating into her own hands. She created a show that teaches women how to create skin and spa products in their own kitchen. Her natural organic products include products for anti-aging, acne, cellulite, brightening, sensitive skin, body butters, bath soaks and face treatments. Deborah Lindquist’s Fashions – Is one of LA’s favored vegan-couture designers whose recycled bespoke collection of clothing and accessories are favored red carpet fashions for Miley Cyrus, Pink, Rihanna, Kelis and Carolyn Hennesy. Her products, created from a blend of sustainable, organic, and recycled materials include home decorative accessories and pet clothing. DefenAge Skincare – is a game-changing, award-winning, non-surgical skincare innovator featuring a breakthrough peptide that reverses signs of aging skin. With powerful clinical trials behind it and multiple awards from the dermatology industry and consumer beauty taste-makers, the DefenAge Power Trio includes the 8-in1-BioSerum, 24/7 Barrier Balance Cream and a 2-Minute Reveal Masque. My Mahana – is a signature line of jewelry from the mind of a celebrity fashion stylist whose clients include Jamie Foxx, Angelina Jolie, Katie Holmes, Julia Roberts, Madonna and Kate Winslet. Her collection of bracelets and necklaces use the energetic qualities of crystals from stabilizing African Opal Jasper to protective qualities of Labradorite to energetically empower the wearer to manifest their intentions. On the Level – is a line of fashion jewelry created by Coles Brewer, the flourishing protégé of LA’s famed pop culture jeweler, Pepi. The line, fashioned from a concept of being in life balance, features tiny, multi-colored liquid, bubble-filled level capsules. Inspired by the builder’s tool, which ironically enough, was traditionally called a “spirit level,” The line of delicate bracelets and necklaces are produced in gold and silver. Starco Brands, Honu Sunscreen – Named the 2019 Product of the Year, Honu is the first and only sunscreen with a patented spray wand for hard-to-reach spots such as backs, necks and shoulders. SPF 50 Honu is water resistant for up to 80 minutes and a “Reef Safe” formula, which doesn’t contain oxybenzone or octinoxate, both linked to hormone disruption and recently banned by the State of Hawaii and Key West, Floria. |
| About Consumer Product Events: Now in its 10th year, Consumer Product Events is the brainchild of consumer-packaged goods launch expert, Alyson Dutch. A do-it-yourself PR matchmaker for products and press, CPE was established in 2009 to connect consumer packaged goods directly with the press who are looking to report about them. CPE is a sister company of Malibu-based Brown + Dutch Public Relations, Inc. a 360-product launch pad. |