London-based organisation Fnatic has established a partnership with UNICEF to combat issues that affect children globally.
The partnership begins later this month with the #GotYourBack campaign, which will see Fnatic produce charity streams and content that promote positivity within gaming and esports.
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English footballer Marcus Rashford will be participating in the launch of the campaign on January 23rd, where he will take on Fnatic FIFA player Donovan “Tekkz” Hunt.
Glen Calvert, COO of Fnatic discussed the partnership in a release: “Toxicity online is one of the biggest challenges we face in our industry as it creates barriers to entry and enjoyment for players and fans alike. Together with UNICEF we can help our community tackle this problem and work to build a safe, positive and inclusive environment for all, while raising money for the world’s most vulnerable children.”
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Funds raised as a result of the partnership will go towards the charitable organisation’s child-friendly spaces initiative, which has been created in an effort to provide safe spaces for children – protect them from exploitation and trafficking.
Sue Adams, Director of Partnerships for UNICEF UK also commented: “UNICEF is committed to creating a better world for all children, wherever they are – online or offline. We therefore welcome this opportunity to work together with FNATIC to tackle online toxic behaviour, whilst also raising funds for our on the ground programmes.”
Esports Insider says: This partnership promotes two great causes and we expect all activations to be incredibly moving, charitable, and – hopefully – fruitful for the initiative. The cause is undoubtedly important and gaming has proven itself time and time again to be a force for good.