British organisation Vexed Gaming has extended and expanded its deal with XPG by ADATA.
The gaming hardware brand will serve as the organisation’s exclusive chosen supplier of memory and storage solutions.
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The expanded alliance will comprise of numerous activations, including digital marketing efforts, jersey sponsorship, and product supply for Vexed Gaming’s players and content creators. They also plan on attending events together once the ongoing COVID-19 situation has eased off and events are held once again.
Mark Weller, CGO of Vexed Gaming, spoke on the deal in a release: “As a company, XPG are extremely innovative and like to do things differently, just like we do here at Vexed Gaming and I look forward to continuing to grow our partnership. We have been extremely happy with the partnership with XPG which we announced in 2018, so much so that we have now agreed to extend our partnership to include their range of Solid State Drives. Their products don’t only look the part, they perform to an extremely high standard and have not failed us once.”
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After partnering with Kappa in August last year, Vexed Gaming released a limited-edition collection with the Italian sportswear brand in November. The organisation is also partnered with Logitech G and Gamers Apparel.
Dave Taylor, Regional Sales Manager at ADATA, added: “We have been delighted with the Vexed Partnership. Their creativity, drive and engagement with the esports community has been key to our growing success in esports. Because of this we are happy to expand our agreement with them to now have Vexed help promote our range of memory and storage solutions that are geared to Xtreme performance.”
Esports Insider says: It’s always great to see an organisation retain support from a partner during an unprecedented situation like the COVID-19 pandemic. The deal seems like an intensive, collaborative effort – definitely more involved than some others in the industry.