North American organisation Dignitas has unveiled RESPAWN, the performance consumables brand owned by Razer, as its latest team partner.
The deal will include the development of new products, production of lifestyle content, and digital events.
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The deal includes video content that details the effects of RESPAWN and will see the performance brand serve as the presenting partner of the organisation’s League of Legends content series, Odyssey. RESPAWN’s brand will also be seen on the team’s uniforms and jerseys.
Michael Prindiville, CEO of Dignitas, spoke on the deal in a release: “Our increased focus on technical performance and development creates a unique synergy with RESPAWN’s core mission. We are eager to begin working together to provide our players and fans original creative content and the energy and focus they need to perform at the highest level.”
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RESPAWN joins Verizon, Champion, Raynor Gaming, Vie.gg, SIG, and HyperX as a partner of the HBSE-owned organisation.
Sean Driscoll, Senior Product Marketing Evangelist at RESPAWN, added: “RESPAWN adds another layer of performance to gaming by helping competitors’ own focus and agility. Athletes from the championship-winning Dignitas organization are a perfect way for us to reinforce our products’ efficacy while working to create the next big thing.”
Esports Insider says: The partnership between Dignitas and RESPAWN should be a cool way to help introduce the mental performance drink to more gamers and esports competitors. While performance supplements are nothing new in esports at this point, the two brands working together to develop more consumables is the perfect way to test and promote more avenues to help support brain function.