WarnerMedia properties ELEAGUE and Fullscreen have partnered to provide an all-in-one stop for brands who want to connect with gamers.
Fullscreen is an entertainment company that offers services to assist brands in creating social media content and partnering with creators. The company is owned by Otter Media, which also owns CrunchyRoll and Rooster Teeth.
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Maureen Polo, General Manager of Fullscreen, told Esports Insider: “Partnering with ELEAGUE enables Fullscreen to bring the full gaming ecosystem to marketers looking to authentically integrate brands into linear programming and social content with deeper brand messaging and connections to cultural moments throughout. The power of ELEAGUE combined with our extensive gaming creator network and proprietary audience insights is unlimited when it comes to creative content ideation and execution.”
ELEAGUE was a pioneer in bringing esports to broadcast TV. Since 2016, ELEAGUE has aired major competitions in esports – from Counter-Strike: Global Offensive to Rocket League – on channels from Turner Broadcasting. Turner Broadcasting merged with Time Warner in 1996 and in 2018, Time Warner was bought by AT&T and became WarnerMedia.
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Seth Ladetsky, SVP, Head of Digital & ELEAGUE Revenue & Strategy at Turner Sports, said to Esports Insider: “ELEAGUE and Fullscreen are two best in class properties that speak to gaming and esports fans alike in unique content forms across multiple channels. By partnering, we can now offer our advertising partners a supercharged opportunity to reach even more dedicated and engaged fans across the WarnerMedia portfolio.”
Esports Insider says: The new AT&T WarnerMedia umbrella brings a ton of brands together. As different properties settle in to the new structure, they are finding potential opportunities to collaborate – especially in gaming communities. With ELEAGUE focusing on the event side and Fullscreen on the social channels, the two companies seem poised to offer a great solution for advertisers trying to increase their reach in gaming.