LDN UTD, a grassroots esports organisation based out of London, has brought on Bio-Synergy, a health and wellness company, as its official nutrition partner.
LDN UTD is a path-to-pro esports organisation that recently held tryouts to form a League of Legends team to compete in the UK Esports League.
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The organisation has also held tryouts in FIFA 20 and Apex Legends. The partnership with Bio-Synergy will provide LDN UTD’s players with nutrition guidelines, fitness routines, and products.
Oliver Weingarten, Co-founder and CEO of LDN UTD, said in a release: “As a grassroots esports organisation we aim to provide opportunity and accessibility to gamers of all backgrounds and give them the chance to further a career in gaming, whilst aligning with societal benefits. For us that means education on health and nutrition are of paramount importance. We are pleased to have Bio-Synergy join the LDN UTD family, to support our League of Legends team and drive them to success via the supply of products and expert tutelage.”
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The likes of Cloud9, x-kom AGO, Magic Gaming, Seattle Surge and Vancouver Titans, Gen.G Esports, and GamersOrigin have entered deals with the aim of improving the mental and physical health of their players.
Daniel Herman, Founder and CEO of Bio-Synergy, also commented: “Having worked with [YouTuber turned boxer] KSI’s trainer in the past, we understand the importance of both mental and physical performance in esports. We look forward to working with LDN UTD and its community, and helping the League of Legends team to excel in the UKEL.”
Esports Insider says: Any added focus on player health is a good thing for esports as a whole. Putting health at the centre from the start of a player’s career should prolong esports careers and increase the level of competition. From a brand side, many organisations focused on health and performance in sports see esports as a place where health-based initiatives can have a big impact.