Esports performance brand Gscience has found its Chief Marketing Officer, hiring Esportsdeck founder Tom Smith.
Smith will ensure Gscience is successful across product development and its “wider marketing strategy.”
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In order to fulfil its mission of creating “happier, healthier and more successful esports athletes,” Gscience has developed a product named Optimal. The project, which is currently in its beta phase, is described as an “athlete monitoring system” that helps players, coaches, and management to stay on top of health and in-game statistics to identify areas of improvement.
The founders of Gscience collectively commented on the hire: “Bringing Tom on board was a no-brainer. His experience within the esports industry is hard to find and having someone like this as part of the team will help to accelerate Gscience towards its goals. The recent rebranding that Tom spearheaded is testament to this and moving forward we’re very excited to have his input in both the development of the company as a whole and also with our product, Optimal.”
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G-Science announced a rebrand on August 4th, refreshing its logo and changing its name from ‘G-Science.’ The hiring of Smith, who is said to have been involved in esports since 2010, is the latest development for the company.
Smith spoke on his new role: “I have been aware of the substantial progress Ryan and Jamie have made as a company over the past year, and I am excited to be joining them on their journey. Since initially joining as a marketing advisor, our business relationship continued to flourish.
“As the CMO opportunity developed, it was a win-win opportunity I couldn’t refuse when working alongside such passionate, inspiring and hardworking founders. As we look ahead, I cannot wait to celebrate every milestone we achieve together as a company.”
Esports Insider says: Gscience is one of the most exciting companies in the health and performance side of esports at this moment in time, its Optimal product looks promising and its team is shaping up very nicely. We’re looking forward to seeing what else the company has in store for 2020.