Tricia Sugita details her authentic approach to running FlyQuest on ESI Insight #2

On the second episode of ESI Insight, Tricia Sugita, CEO of FlyQuest, joins host Adam Fitch.

FlyQuest has undoubtedly carved a unique path for itself in 2020, despite all the challenges presented by COVID-19, through environmentally-conscious initiatives and stellar leadership by Sugita. From TreeQuest to SeaQuest, the organisation is doing something that no other is in the esports space.

As well as detailing her path to becoming CEO of FlyQuest, Sugita explains how these important initiatives and activations are practically extensions of herself and what she truly cares about. This is undoubtedly a business podcast, but it tackles the subject from a more vulnerable and authentic angle.

As well as being housed on YouTube, ESI Insight is available on all major podcast platforms. We’ll see you again in two weeks for the next episode!


ESI Insight is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For a weekly breakdown of the key developments and why they matter, ESI Digest is the series for you.