North American organisation Cloud9 has announced Danish audio and video company EPOS as its official audio partner.
Cloud9’s players will be provided with EPOS’ equipment to use when practising and competing.
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EPOS is committed to “providing engineering hours for collaboration on technology initiatives of specific relevance to esports and performance,” according to a release. The audio brand joins the likes of BMW, AT&T, Microsoft, PUMA, Kaiser Permanente, Playfull, Red Bull, Secretlab, and Twitch as a partner of Cloud9.
Jack Etienne, CEO of Cloud9, spoke on the deal in a release: “I see a lot of what we’ve built with Cloud9 in EPOS. Their pursuit of excellence knows no bounds and it’s clear they’re always looking for ways to innovate. We’re excited to be partnering with them and eagerly look forward to the next evolution in our performance.”
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EPOS has been expanding its footprint in esports throughout 2020, extending partnerships with teams SK Gaming and North and establishing deals with competitions Oceanic Pro League and BLAST.
Maja Frolunde Sand-Grimnitz, Head of Global Marketing, Gaming for EPOS, added: “At EPOS, we strive to unleash human potential and lift gaming into a whole new dimension through powerful audio solutions and are delighted to be working with a respected esports organization like Cloud9. As a business, we bring 115 years of audio expertise to the Cloud9 partnership and aim to enhance their activities by delivering our state-of-the-art audio equipment to ensure a high-end audio experience for all involved.”
Esports Insider says: EPOS has done a decent job in expanding its presence in the industry in a varied way – it now has partnerships spanning North America, Europe, and Oceania. These types of deals are commonplace in esports so it’s not a groundbreaking partnership, but it’s a good grab for the audio brand.