ESL Australia, the Australian branch of tournament organiser ESL, has entered a partnership with Chinese internet technology company NetEase.
The partnership will see both parties collaborate on mobile MOBA title Marvel Super War, which recently released in Australia and New Zealand.
RELATED: Mercedes-Benz continues sponsorship of ESL Premiership
ESL will operate two online tournaments as part of the launch of MARVEL Super War in Australia, while NetEase will provide dedicated Australian servers to provide the best online experience possible for players to compete on.
Ben Green, Publisher Development Lead at ESL, commented on the collaboration: “To be able to collaborate with NetEase on such a well-known IP is a massive opportunity for us here at ESL. We are aiming to fill in the gaps in the mobile esports ecosystem that may have previously been missing, and are giving players across all platforms the opportunity to get their start in mobile esports.”
RELATED: ESL Acer bring CS:GO Predator League to EMEA
To promote the tournament, ESL is also joining forces with Australian content creators to create a range of content, including tips and tricks for competitive play. Marvel Super War is currently available to download in 13 countries in Southeast Asia.
Esports Insider says: ESL and NetEase combining their expertise to create a fair, competitive environment for Marvel Super War players soon after launch is a great start for the title on a competitive basis. Mobile esports is continuously on the rise and, with the support of a leading tournament organiser, the game could become one of the most popular in the region.