Esports-dedicated channel ESTV has signed a global distribution deal with entertainment and technology company ESE Entertainment (ESE) to facilitate its expansion into Europe.
As per the terms of the deal, ESE will lead the distribution, management, and operation of ESTV programming through European markets. Additionally, ESTV will broadcast and promote various ESE content including that related to its esports team brand, K1CK.
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ESTV Founder & CEO Eric Yoon commented on the distribution deal: “We are excited to begin working with ESE and look forward to this opportunity for ESTV to further its business internationally. The synergy between ESE and ESTV is clear, and we believe this relationship will further develop. ESE is expected to execute above and beyond on their ability to guide us through a major addition to the ESTV brand.
“They are allowing us to tap into a new market and we look forward to expanding our business relationship with them in the future.”
Launched in 2019, ESTV has seen its programming become available on various digital, over-the-top video, and basic cable platforms with distribution channels including Roku, Amazon, Dish Sling, and more. The distribution deal with ESE is said to offer the entertainment company access to the US market as well as the ability to expand revenue opportunities and exposure.
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ESE Entertainment CEO Konrad Wasiela added: “The distribution agreement with ESTV is a major milestone in expanding our distribution on a global scale. The deal will allow us to collaborate with ESTV’s partners and co-distributors, which include Roku, Amazon, Samsung, Vizio, Dish Sling TV and more, especially in the United States market.
“This directly supports our expansion plan and will further allow us to monetize our current assets and any new opportunities we add to our portfolio. One of our main growth drivers this year is direct sales of media rights. Our new deal with ESTV is just one example of how we can expand reach in this business line.”
Esports Insider says: Based in Los Angeles, ESTV has primarily focused on the US market since launching in 2019. The distribution agreement with ESE will offer ESTV good leverage in the European market with a key, local partner and the additional content that is necessary.