European football giant AC Milan has entered into a strategic partnership with global esports organisation QLASH, as the club enters the dynamic world of esports for the first time.
The new team, named AC MILAN QLASH, will compete across both FIFA, in the upcoming global series, as well as the Brawl Stars World Finals, commencing later this month.
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AC MILAN QLASH will be represented by Diego Campagnani, who finished the last FIFA Global Series season as the number one ranked player in the world for PlayStation, as well as Fabio Denuzzo, one of Italy’s most respected and coveted players for FIFA’s Xbox side.
Casper Stylsvig, AC Milan’s Chief Revenue Officer commented: “We’re happy to announce this brand-new partnership with QLASH. This agreement is another important step in our Club’s modernization and innovation path.
“We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we’re delighted to be embarking on this new adventure in the world of esports in partnership with a leading company like QLASH.”
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As well as competing in the main series, AC MILAN QLASH will also participate in the eSerie A TIM 2020/2021 championship, as well as the FIFA eClub World Cup.
QLASH recently partnered with bitter rivals Inter Milan back in February of this year, however, it looks as if the firm has made the switch to the Rossoneri instead.
Luca Pagano, QLASH co-founder and CEO added: “For traditional companies that have the courage to adjust and embrace innovation, esports can represent a huge growth opportunity. We are thrilled and proud that AC Milan decided to pick QLASH as their esports arm, not just for operation, but also at brand and commercial levels.
Esports Insider Says: It is a shock to see QLASH move on from Inter Milan to AC Milan so quickly, but it is wonderful to see a European giant such as AC Milan dip into esports for the first time. More and more clubs are starting to get involved and this publicity can only be a good thing for the industry.