Ukrainian organisation Natus Vincere (Na’Vi) has announced it plans to launch a Fan Token on blockchain-based fan voting and rewards application Socios.com.
The deal, in partnership with Chiliz, will see holders of the $NAVI token obtain the ability to influence decisions made by the organisation.
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Na’Vi becomes the third esports firm to launch a Fan token on Socios.com, joining European organisation OG and Spanish organisation Team Heretics. Moreover, a host of traditionally sporting organisations such as FC Barcelona, Paris Saint-Germain and Juventus, have also been created tokens on the platform.
Yevhen ‘HarisPilton’ Zolotarov, CEO of Natus Vincere, spoke on the partnership in a release: “What we are launching today is the next eventual step in switching to a new dynamic of interacting with our devoted audience. Socios.com creates an opportunity to become an actual and viable part of NAVI, as $NAVI tokens are the real way to influence our decisions. In fact, it is a way of making all the crucial decisions together.
“We truly hope that our #NAVINATION members will enjoy the opportunity to make a real difference with NAVI during the next few years.”
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At launch, there will be a total of five million $NAVI fan tokens to purchase. A limited number of tokens will be sold at $1 (£0.76) during a flash sale set to take place in the next few months. More tokens will be available once the sale has concluded, with prices being determined by demand.
Alexandre Dreyfus, Founder and CEO of Chillz and Socios.com, also commented: “NAVI’s ‘Born to Win’ mentality has already forged a really strong alliance with their fanbase. The organisation has always been focused on creating a special bond with players through YouTube vlogs and social media activity, but now NAVI are taking things to the next level. $NAVI Fan Tokens are going to give fans a real say in the future of the organisation and real decision making power, not to mention the chance to win some amazing rewards too.”
Esports Insider says: The launch of a fan token is an interesting way to engage Natus Vincere’s passionate fan base. As seen in the other partnerships, Socios.com knows what it’s doing so it’s likely that this will prove successful for all parties involved.