French esports organisation Team Vitality has announced a new partnership with electronics manufacturer Philips Monitors.
The deal will see the organisation’s FIFA team play exclusively on monitors from the Philips Momentum line. In addition, the brand will also be featured on the team’s official jerseys.
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Stefan Sommer, Director of Marketing & Business Management at MMD for Philips Monitors spoke on the partnership in a release: “We’re thrilled to announce that we have joined forces with Team Vitality in order to step up their console gaming performance even further. The FIFA squad has a great history and we want to work with them in order to make their future even more successful with our support.
“By equipping the V.Hive facility with console gaming optimised monitors from our Philips Momentum range, we can assure an enhanced training environment.”
According to the release, the electronics company will also sponsor Team Vitality’s training facility in Paris, alongside the organisation’s FIFA team.
Additionally, both parties will work together on producing tailored content with “unique storytelling.”
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Fabien “Neo” Devide, President & Co-Founder of Team Vitality, added: “We are really excited to team up with Philips Monitors to create the ultimate competitive environment for our FIFA players. It’s great to be able to work with a partner who can supply our team with the best high spec equipment to play at the highest level.
“Team Vitality has a long legacy in FIFA and as we head into 2021 it’s great to have a partner like Philips Monitors by our side.”
Esports Insider says: Philips Monitors continues to make moves in the esports industry, albeit gradually. Last year, the company partnered with G2 Esports’ Rocket League team in a very similar deal. Partnerships that provide teams with high-quality training equipment are particularly beneficial for esports organisations and it will be interesting to see which organisation Philips Monitors going to sponsor next.