Brazilian organisation Final Level has raised $8.5m BRL (~GBP1.14m) in an investment round led by Brazilian fund Atmos Capital, Outfield Capital and British organisation 1st11.
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Final Level was founded in 2018 by the investment group Go4It, businessperson and Youtuber Felipe Neto, and former Brazilian communications firm Rede Globo executive Joao Pedro Paes Leme. They also have a Youtube channel, where Youtubers and streamers partner with Final Level to create content focused on gaming. Some of them live in Gameland, a luxury property owned by the organisation, placed in Rio de Janeiro.
With a select club of influencers specialising in different games, Final Level already has more than 60 million subscribers on its own social networks and has around 500 million monthly views on its videos on Youtube.
The organisation is not just only in the content-creation space — Final Level is also the owner of Gamelanders, one of the top-tier VALORANT‘s organisations in Brazil. The team is also the winner of VALORANT’s First Strike Brazil and is in the upper bracket for VALORANT Champions Tour – Phase 2. However, that’s not the first time Go4it and Final Level dabbled in esports in Brazil, since they first managed the Flamengo Esports brand in CBLOL and also helped organise the Premio eSports Brasil.
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With their numbers, Final Level managed to attract sponsors such as telephone company Oi, payment platform Ame Digital, iFood, Netflix, and Coca-Cola.
Esports Insider Says: Final Level is one of the biggest content-creation hubs in Brazil. Having new investments helps them achieve their goals in the gaming business, which is healthy for the esports ecosystem as well. Already owning Gamelanders, Final Level’s newly raised funds will help create more opportunities for the organisation to grow.