United Kingdom-based esports organisation LDN UTD has announced that Andrew Bloch has joined its Advisory Board.
Bloch joins an Advisory Board which already includes Sree Varma, CEO of iSportconnect, and Charlotte Webster, CEO of Chrome Management.
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In 2020, Bloch stepped down from his role as Managing Partner of PR agency Frank, which he co-founded in 2000, to become a Non-executive Director.
His portfolio now holds non-executive, advisory and project roles advising high-growth companies. He was also named as one of the ‘Top Ten Most Influential PR People In The World’ by BuzzSumo.
Bloch said on the move: “I love everything that LDN UTD is doing and everything it stands for.
“LDN UTD is a brand with true purpose at its core, and there is a massive opportunity for them to use the huge popularity of esports to continue driving positive societal change.”
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Most recently, LDN UTD hosted the Yop Esports Championships in partnership with the Mayor of London and partners including the Rio Ferdinand Foundation, amassing hundreds of thousands of unique views on Twitch.
Oliver Weingarten, CEO of LDN UTD added: “From the outset of our discussions, it was clear that Andrew and I were aligned in terms of the way we think, and he immediately recognised that LDN UTD’s unique proposition can be used as a positive mechanism to address societal issues at the same time as building out and engaging the grassroots gaming community.
“Andrew’s pedigree speaks for itself. I’m looking forward to working with him to create buzz and continue to make LDN UTD stand out from the crowd.”
Esports Insider Says: Getting such an influential person in their field is a win for any company, and especially LDN UTD as it continues to do amazing things for its local community — and that looks set to continue this year.