Swedish esports organisation Ninjas in Pyjamas (NiP) has announced it has entered a three-year partnership with global electronics manufacturer Samsung.
The deal will see the two parties collaborate on a range of activations that will integrate Samsung into NiP’s content.
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As part of the deal, NiP’s players will receive Samsung smartwatches while Samsung smartphones will be utilised by the organisation’s content creation team to capture footage for upcoming content projects.
Hicham Chahine, CEO of Ninjas in Pyjamas, spoke on the partnership in a release: “Today marks an exciting milestone in the history of NiP. We’re thrilled to have the opportunity to work with an industry-leading technology partner of this calibre. Samsung is one of the world’s top five most recognised brands and words cannot express what this recognition means for our brand, company and athletes in terms of excitement and possibilities. We cannot wait to integrate their products and technology as a crucial and enhancing part of Ninjas in Pyjamas.”
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Samsung becomes the sixth partner of the organisation, joining the likes of online bookmaker Betway and English football club Leeds United.
Oscar Otteborn, Head of Mobile at Samsung Electronics Nordics, also commented on the deal: “We are very excited to collaborate with one of the absolute best esport teams in the world, Ninjas in Pyjamas. Esport athletes and organisations are cutting-edge when it comes to creating engaging content to their massive following and fanbase, where our Samsung mobile technology can help them continue breaking new barriers and take their sport to the next level.”
Esports Insider says: Samsung is no stranger to partnering with organisations, and adding one of the most recognisable names in esports to its roster is certainly a smart move. For NiP, the deal marks another huge brand joining forces with the organisation. It will be interesting to see how the activations stand out from what other collaborations are already out there.