SAN JOSE, Calif. & NEW YORK–(BUSINESS WIRE)–Roku, Inc. (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) today announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market. Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The acquisition will accele