Brazilian organisation Fluxo Esports has announced two partners for its 2021 LBFF (Liga Brasileira de Free Fire) season.
The organisation has revealed that peripherals brand Razer and energy drink firm TNT have been added to Fluxo Esports’ commercial portfolio as sponsors.
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Founded by Bruno “nobru” Goes and Lucio “Cerol” Santos, the Free Fire organisation will specifically sponsor Razer Gold the brand’s virtual credit platform. Moreover, the partnership will include a range of content initiatives and social media activations, alongside Razer’s logo being displayed on the team’s jersey.
Dennis Ferreira, Latin America director of Razer Gold, commented: “Fluxo’s sponsorship is fully aligned with Razer’s Gold objectives in Brazil. In addition to supporting an important organisation on the national scene, that will certainly give even more prominence to the local championships, Free Fire is one of the most successful mobile games in the country and one of the most sought after by Razer Gold users.
“Another important point is that Fluxo has as one of its premises being a team made by the community and for the community, as well as Razer being a brand for gamers, made by gamers. We are in total tuning.”
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Fluxo’s other sponsor, Brazilian energy drink brand TNT, is familiar with the esports scene having partnered with Brasil Game Show and sponsoring the Brasil Game Cup, now known as BGS Esports. Besides sponsoring Fluxo, both Nobru and Cerol will be ambassadors for the energy drink.
Eliana Cassandre, Marketing Head of TNT Energy drink, added: “We got into this project with Fluxo, Nobru and Cerol, because with believe that in the esports universe and we want to be part of the team. We are entering the community by the best form, delivery TNT Energy Drink resistance to everyone who believes in esports”.
Esports Insider says: For TNT and Razer, it seems logical to partner with Fluxo especially igven the team’s growing popularity in Brazil. Nobru and Cerol are well-known faces in the Brazillian Free Fire scene, which certainly helps Fluxo secure strong partnerships as the organisation continues to devlop.