Entertainment and holding company Subnation Media has joined forces with Green Bay Packers wide receiver Marquez Valdes-Scantling to launch Trench Made Gaming (TMG), a new esports team.
According to the release, TMG is expected to field rosters across multiple titles, with Subnation spearheading its strategy, brand partnerships, merchandising and content programming.
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Players representing TMG will be recruited through a Combine event. The event sees gamers have the opportunity to showcase physical and mental skills before finding out whether they have been selected.
Doug Scott, Co-Founder and Chief Managing Director of Subnation Media, spoke on the project in a release: “Throughout his NFL career, MVS has shown his passion and commitment to excellence on and off the field, and we are excited to help extend his talent into the world of esports.
“Together, we are going to build a premium lifestyle brand for the gaming community that provides both digital and physical entertainment experiences.”
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Subnation is no stranger to the esports industry. The company recently acquired an equity interest in North American esports organisation XTRA Gaming alongside delivering activations for the likes of Amazon Games and German automotive marque Volkswagen.
Valdes-Scantling, Co-Founder of TMG, also commented on the news: “Both traditional sports and esports play an important part in my life. And as these worlds continue to converge, I’m excited to partner with Subnation to build a competitive esports team that can deliver high-powered experiences for the entire community.”
Esports Insider says: Sporting personalities entering esports is nothing new but organising a combine to cultivate talent is certainly an interesting concept. Utilising the services of Subnation is a smart move from Marquez Valdes-Scantling as he looks to enter what is a highly competitive market.