DUBLIN–(BUSINESS WIRE)–The “Customer Data Platforms – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.

Amid the COVID-19 crisis, the global market for Customer Data Platforms, estimated at US$4.1 Trillion in the year 2020, is projected to reach a revised size of US$16.9 Trillion by 2027, growing at a CAGR of 22.5% over the analysis period 2020-2027.

Campaign, one of the segments analyzed in the report, is projected to record a 24.4% CAGR and reach US$8.1 Trillion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Access segment is readjusted to a revised 21.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $1.1 Trillion, While China is Forecast to Grow at 28.4% CAGR

The Customer Data Platforms market in the U.S. is estimated at US$1.1 Trillion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.1 Trillion by the year 2027 trailing a CAGR of 28.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17.6% and 20.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 19.3% CAGR.

Analytics Segment to Record 19.4% CAGR

In the global Analytics segment, USA, Canada, Japan, China and Europe will drive the 18.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$688.2 Billion in the year 2020 will reach a projected size of US$2.3 Trillion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.5 Trillion by the year 2027, while Latin America will expand at a 20.7% CAGR through the analysis period.

Select Competitors (Total 10 Featured):

Adobe

AgilOne

Amperity

BlueConic

BlueVenn

CaliberMind

Celebrus

Dun & Bradstreet

IgnitionOne

Leadspace

Lytics

Microsoft

Nice

Oracle

Salesforce

SAP

SAS

Tealium

Teradata

Zylotech

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights

World Market Trajectories

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

UNITED STATES

CANADA

JAPAN

CHINA

EUROPE

FRANCE

GERMANY

ITALY

UNITED KINGDOM

SPAIN

RUSSIA

REST OF EUROPE

ASIA-PACIFIC

AUSTRALIA

INDIA

SOUTH KOREA

REST OF ASIA-PACIFIC

LATIN AMERICA

ARGENTINA

BRAZIL

MEXICO

REST OF LATIN AMERICA

MIDDLE EAST

IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OF MIDDLE EAST

AFRICA

IV. COMPETITION

Total Companies Profiled: 10

For more information about this report visit https://www.researchandmarkets.com/r/ky1bkh