DUBLIN–(BUSINESS WIRE)–The “2021 IoT Start-up Tracker: Digital Agriculture” report has been added to ResearchAndMarkets.com’s offering.
The digital agriculture industry is increasingly focused on improving productivity and driving sustainability through radical innovation and digital transformation.
This Start-up Tracker is a resource to help the ecosystem participants identify solution providers with offerings that match industry challenges.
The Tracker provides a rich database of Start-up and niches players that have the capabilities to transform processes in agriculture and add value to the end-user. These companies were selected based on a proprietary best practices database, in addition to secondary research on AgTech ecosystem mappings and rankings worldwide, such as the AgTech landscape tracker from ‘The Mixing Bowl’, the Forbes Most Innovative AgTech Start-ups and other regional AgTech mapping and rankings.
A list of Start-ups focused on agricultural IoT was made by region, including different segments: precision agronomics, smart animal husbandry, smart farm equipment and smart forestry.
The analyst conducted detailed primary interviews with Start-ups that are standing out in precision agronomics in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition. Precision agronomics was chosen because it is the segment with the most innovative solutions in the digital agriculture industry.
Each company short-listed has been screened and analyzed by the analyst, and an overall score was established for each Start-up based on the criteria described in this study.
To be considered a part of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements:
Objects that are virtualized and imbued with data measurement capabilities
The ability to grant identities to physical and virtual objects
Interconnections between these objects for monitoring and interaction
The ability to generate real-time insights from data and incorporate them into existing business processes
The Internet of Things (IoT) space is still in flux. Unlike more mature ICT verticals, the IoT space also has significant overlap with other industries such as the automotive, energy, and manufacturing industries.
To accurately observe and measure IoT-related economic activity, the analyst uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT.
The key digital agriculture products covered in this study are automation and control systems, wireless connectivity and sensors, and smart agricultural equipment and machinery. The key segments covered in this study are smart animal husbandry, smart farm equipment, precision agronomics and smart forestry. Smart animal husbandry monitors the health and condition of livestock. Precision agronomics corresponds to accurately plant and grow crops, dispense fertilizers and monitor soil quality. Smart farm equipment deploys and track farm equipment and vehicular assets. Smart forestry manages forests and logging operations in a sustainable manner.
Key Topics Covered:
1. Strategic Imperatives
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top Three Strategic Imperatives on the Digital Agriculture Industry
Growth Opportunities Fuel the Growth Pipeline Engine
2. Market Definition and Methodology
Definition of the Internet of Things (IoT)
Scope of the Study
Research Process and Methodology
IoT in Agriculture – Key Topics Covered in this Study
3. Growth Environment
Why is Digitization Important for Agriculture?
Role of Digitalization in Agriculture
The Need for Digital Technologies in Agriculture
Technology Landscape of Digital Agriculture in Value Chain
Farming 4.0 Ecosystem
Global Agriculture IoT Market Landscape – Key Areas
Global Agriculture IoT Market Landscape – Key Application Areas
Top 5 Growth Opportunities in Digital Agriculture Market
Critical Success Factors for Growth
4. Key Competitors
Key Competitors (Start-ups) in the Agriculture IoT Market
Scoring Methodology for Competitive Profiles
Innovation Target for Competitive Profiles
5. Company Profiles
MimosaTEK – Company Profile
MimosaTEK – Analyst Viewpoint
Hortau – Company Profile
Hortau – Analyst Viewpoint
Agrus Data – Company Profile
Agrus Data – Analyst Viewpoint
Zasso Group AG – Company Profile
Zasso Group AG – Analyst Viewpoint
Scicrop – Company Profile
Scicrop – Analyst Viewpoint
6. Growth Opportunities
Growth Opportunity 1: Software Integration for Time-to-Market Acceleration
Growth Opportunity 2: Affordable Hardware for Mass Markets
Growth Opportunity 3: Consulting and Support for Increased Awareness
Growth Opportunity 4: Wider Breadth of Connectivity Options for Agriculture Infrastructure
7. List of Exhibits
For more information about this report visit https://www.researchandmarkets.com/r/swr91g