Venture capitalists continue to fund buy-now-pay-later (BNPL) startups, evidence of ongoing optimism regarding not only e-commerce, but the specific model for financing consumer purchases as well.
Evidence of continued investor confidence in the BNPL space cropped up several times in the second quarter. Divido, a startup that TechCrunch described as a “white-label [BNPL] platform for retail finance that integrates with e-commerce platforms,” raised $30 million. And Zilch raised $80 million for an “over-the-top” BNPL solution.
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Zilch is now worth $800 million.
There are other examples, but those will suffice to get us into the correct mindset for today’s work as we look back at data points regarding the financial performance of more mature BNPL tech companies. So, as in February when we were looking at Q4 2020 numbers, today we’re looking into the more recent performance of Klarna, Affirm and Afterpay.
As startups scale, they focus a bit more on profitability. Super-early-stage startups aren’t often too worried about net margins, for example, as their revenues can be nascent and their costs rising as they staff up for a product launch or another similar event.
But as those same startups mature into unicorn territory, questions about their model’s profitability on a unit basis, operating cash burn and aggregate profitability will start to pop up. The Rule of 40 is a startup rubric for a reason.
And in the cases of Affirm and Afterpay, we’re in fact examining public companies. So we can safely care even more about their profitability than we might if they, like Klarna, were still waiting for an IPO.
For each, then, we’ll consider growth and profitability. Let’s start with Klarna:
Klarna’s latest data, dealing with Q1 2021, breaks down as follows:
Global GMV of $18.9 billion, +91% compared to the year-ago result. The BNPL space is flush with consumer interest but not yet awash in profits as major players battle one another for global spend share with a glut of smaller startups hot on their heels.