DUBLIN–(BUSINESS WIRE)–The “User Generated Content Platform Market Size, Share & Trends Analysis Report by Product Type {Audio and Video (including live streaming), Websites}, by End User (Enterprises, Individual), and Segment Forecasts, 2021 – 2028” report has been added to ResearchAndMarkets.com’s offering.
The global user generated content platform market size is expected to reach USD 18.65 billion by 2028. The market is expected to expand at a CAGR of 26.6% from 2021 to 2028.
The use of user-generated content for marketing purposes is on the rise. The authenticity and creativity of this messaging have been harnessed to drive positive business outcomes. As more marketers take advantage of this relatively new form of advertising, close attention is needed to be paid to how this content is commercialized, to not tread into the very different waters of influencer marketing.
For instance, Travelex, a U.K.-based foreign exchange company, started a campaign by launching a 12-month photo contest campaign. The company made use of exclusive hashtags such as #Travelxwow in order to urge its audience to participate, capture their best shots, and share on Instagram, Twitter, or directly through their own website. Through this initiative, the company aims to increase social engagement and obtain potential user data.
The advent of digital commerce and the extending consumer distaste for intrusive marketing tactics have led many advertisers and brands to introduce user-generated content to engage consumers and connect with them. New formats such as augmented reality (AR) filters and lenses and live streaming have provided consumers with new methods to create content. They have given marketing agencies new strategies to leverage user-generated content as part of their advertising and marketing efforts.
For instance, in March 2020, Twitch’s, an American video live streaming service, states that its viewership increased by 31% as more individuals connected with the live streaming platform. For brands and their agencies, there are many benefits to using UGC for marketing and advertising purposes. Top among them are highly trusted online content, strong brand affinity and engagement, more earned media, strong search engine optimization (SEO), and new research opportunities.
However, the downside of marketing and advertising through user-generated content is connected to the requirement of close supervision as negative content is inevitable. It requires an individual or a team to monitor, filter, and review user-generated content before publishing, which leads to extra costs and time for the organizations.
Besides, moderating UGC can lead to a Black Hat SEO attack. Therefore, a dedicated team of supervisors is required to publish the content. Another prominent factor restraining the growth of the UGC market is unreliable and unknown sources. Since people can be reluctant to trust a random review or content with no authoritative background, it questions the credibility of the marketing content.
Further, accusing the system of fake accounts and aliases is easy with so many different content contributors. Therefore, some consumers are not likely to trust UGC as others.
Key Topics Covered:
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Market Variables, Trends & Scope
3.1 Market Segmentation & Scope
3.2 Penetration & Growth Prospect Mapping, 2028
3.3 Key Benefits of UGC
3.4 Value Chain Analysis
3.5 Market Dynamics
3.5.1 Market Driver Analysis
3.5.1.1 Growth in the digital music industry
3.5.1.2 Explosive growth in live streaming
3.5.1.3 Growing demand for high-speed internet connectivity
3.5.2 Market Restraint Analysis
3.5.2.1 Requires Close Supervision
3.6 Industry Analysis – Porter’s
3.7 PEST Analysis
3.8 Major Deals & Strategic Alliances Analysis
3.9 Key Opportunities Mapping
3.10 Key UGC Platform Analysis, 2020
Chapter 4 User Generated Content Market: Product Type Estimates and Trend Analysis
4.1 Market: Product Type Movement Analysis
4.2 User Generated Content Trends, by Product Type
4.3 Blogs
4.3.1 Market, By Region, 2017 – 2028
4.4 Websites
4.5 Advertising and Promotions
4.6 Social Media
4.7 Audio and Video (including live streaming)
Chapter 5 User Generated Content Market: End-user Estimates and Trend Analysis
5.1 Market: End-user Movement Analysis
5.2 User Generated Content Trends, by End User
5.3 Individual
5.3.1 Market, By Region, 2017 – 2028
5.4 Enterprises
5.4.2 Government/ Public Sector
5.4.3 Retail and E-commerce
5.4.4 IT & Telecommunication
Chapter 6 User Generated Content Market: Regional Estimates and Trend Analysis
6.1 Market: Regional Outlook
6.2 Market: Regional Movement Analysis
6.3 User Generated Content Trends, By Region
Chapter 7 UGC Brand Impact & Use-case Analysis
7.1 How Can a Brand Get Started with UGC?
7.2 UGC Purchase Influence
7.3 Impact of UGC on Customer Confidence
7.4 UGC Platforms for Driving Engagement and Sales
7.5 UGC Applications in Advertising and Marketing
7.5.1 UGC for Advertising
7.5.1.1 User Reviews
7.5.1.2 Crowd-sourced Videos
7.5.1.3 Social
7.5.1.4 Video Ads’
7.5.2 UGC for Marketing
7.5.2.1 Content Marketing
7.5.2.2 Point-of-Sale (Digital)
7.5.2.3 Email
7.5.2.4 Website-based
7.5.2.5 Event Promotion
7.5.2.6 Crowd-sourced Content
Chapter 8 Competitive Landscape
CrowdRiff
Curalate
Monotype Imaging Inc.
Olapic Inc
Pancake Laboratories, Inc.
Pixlee
Stackla Pty Ltd.
TINT
TurnTo
Yotpo
YUEMA INC.
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