NEW YORK–(BUSINESS WIRE)– #futureoftravel–Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers, and Adara, a global leader in predictive consumer intelligence, today announced a multi-year data partnership to bring travel and hospitality marketers enhanced insights – on an individual level – to accelerate customer acquisition and deepen customer loyalty. The partnership will create the Traveler Data Cloud, combining the Zeta Identity Gr