Danish esports organisation Heroic has announced a partnership with audience analytics firm Cavea.
As a result of the partnership, Cavea will use its AI-driven platform to provide an analysis of Heroic’s social media platforms. This is expected to make it easier to portray information to partners.
Image credit: Heroic
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Isikcan Aysev, CCO of Heroic, said: “Our ambition at Heroic is to become leading, global esports brand with strong performance, marketing, and commercial capabilities.
“Working with Cavea will enable Heroic to create more value for our fans and partners by allowing us to take a data-driven approach to our partnerships.”
Cavea’s other esports partners include the likes of Astralis, Fnatic, Talon and DreamHack. Earlier this month, the company joined a commercial network of Danish esports companies with the purpose to highlight esports as a growth market that creates exports and jobs for Denmark. Esports organisations such as Astralis, BLAST and Tricked Esports are also taking part.
In February, Heroic was acquired by esports organisation Omaken Sports. The acquisition looks to provide the esports organisation with a platform for additional growth globally and in the Nordic region. Heroic has also partnered with Norwegian fishing and biotech company Aker BioMarine, with the firm’s logo prominent on the team’s jersey.
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Esports Insider says: Heroic has set its sights on boosting its commercial opportunities by teaming up with Cavea. The esports organisation will definitely benefit from Cavea’s AI-driven platform, which was made to cater to the esports industry.