Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into our ESI Washington DC event taking place 16-18th May 2022, which will focus on esports’ growth around the world. The event will include a first-of-its-kind embassies tour alongside ESI’s trademark combination of networking, education and debate. Find out more here.
The Esports Around The World series will profile major & minor esports nations across the globe.
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Introduction
Denmark has a strong history in esports, and is one of the most dominant esports nations in Europe. The Scandinavian country — a region known for its formative role in the industry’s early growth — has been active in esports since the early 2000s and has enjoyed strong government support.
The Counter-Strike franchise is and has been the predominant esport in the country since its inception, a storied history that has helped propel esports to the mainstream — not just domestically in Denmark, but worldwide.
Thanks to early investments in digital infrastructure, gaming and esports has a high penetration rate in Denmark. According to Statistics Denmark — the country’s central authority on Danish statistics — 52 percent of men and 50 percent of women over 16 play games, and one in four citizens play daily or almost daily.
In March 2022, leading Danish esports organisation Astralis partnered with the Confederation of Danish Industry to support the industry’s development in the country.
Despite growing commercial success and popularity amongst ordinary Danes, esports in Denmark is fragmented amongst stakeholders, and some esports entrepreneurs owners lack necessary business skills, according to a 2019 report by Denmark’s Ministry of Culture and Ministry of Industry, Business and Financial Affairs.
Government Recognition
Denmark is one of a handful of countries in which the government proactively supports esports.
In 2018, Denmark’s then-Prime Minister Lars Lokke Rasmussen gave an on-stage guest speech at BLAST Pro Series Copenhagen 2018, and has previously described Astralis’ Danish CS:GO team as ‘role models’.
Denmark was the first country to have a clearly-defined National Strategy for esports. The Danish Ministry of Culture and Ministry of Industry, Business and Financial Affairs report said the government wanted to support the spread of esports and talked of the need to establish a sustainable, top-to-bottom structure for Danish esport.
It also claimed the government had launched a ‘strategic effort’ with a pool of DKK 10m (~GBP1.13m) available from 2019 to 2022 to “provide some impetus to projects that will strengthen Denmark’s position as a leading esports nation, and place an increased focus on esports throughout the country.”
In 2020, the Danish Tax Assessment Council (Skatteradet) ruled that esports is a grassroots sport in the same vein as football, handball and other association-based activities, a ruling that renders esports associations in the country exempt from VAT tax.
Notable Tournaments & Leagues
Denmark is home to many top-tier, flagship tournaments. Most notably, BLAST is headquartered in Copenhagen, Denmark. The ESL Pro League and EU LCS have both also held events in the country.
ESI’s Washington DC conference will focus on the growth of esports around the world.
Notable Esports Organisations
Note that this is a non-exhaustive list and exclusion does not signify an org is not notable.
Astralis
OG Esports
Copenhagen Flames
Team Singularity
HEROIC
Tricked Esports
National Associations / Federations
Note that inclusion in this list does not suggest any acknowledgement from ESI of its authority, works or official capacity.
DGI Esports
Esports Denmark
Education Initiatives
Several Danish educational institutions have integrated esports into curricula and activities, including at the middle- and high-school levels.
Danish esports organisation Tricked Esports has a partnership with educational institution Campus Vejle for the Tricked Esports Campus, a talent development academy program to nurture homegrown esports talent in Denmark.
Additionally, Astralis runs Astralis Talent, a talent development programme and the academy team of the Astralis Group.
Moreover, Denmark has a culture of locally-run, traditional sports clubs. The esports arm of DGI – an umbrella organisation that promotes sports clubs in Denmark – has extended its infrastructure to support the development and participation of local esports clubs in the country.
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This is a preliminary country profile and will be augmented with additional information over time. If you have any suggestions or feedback for this profile, please get in touch at [email protected]