FORT LAUDERDALE, Fla.–(BUSINESS WIRE)– #Caffeine–Playmaker, a leading social media sports and entertainment content platform, announced today its first ever live basketball event, The Cage, drew in over 12 million impressions via the company’s social media platforms across a six week campaign. Professional streetballer, Brighton “Iso Hov” Hobbs emerged victorious, winning $10,000 and the inaugural bragging rights for The Cage. The one-on-one basketball tournament was held on Sept. 10 at The Underline’s