CHICAGO–(BUSINESS WIRE)–IRI(R) today announced it is enhancing IRI Lift(TM) by expanding the retailer channels included in the solution to capture a broader sales universe. This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels. IRI Lift integrates IRI’s vast point-of-sale, frequent shopper and causal data with media exposure data for CPG advertisers to maximize their advertising learning agenda, quantify the true r