DUBLIN–(BUSINESS WIRE)–The “CX 2.0 – How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience” report has been added to ResearchAndMarkets.com’s offering.
The customer experience (CX) has emerged as a critical component of modern business strategy for client retention and acquisition. Building a compelling CX strategy seems worth the effort as it has quickly become a significant differentiator for many big companies.
Against the backdrop, augmented reality (AR) and virtual reality (VR) technologies are gaining momentum in various sectors to offer novel customer experiences, among others. From immersive shopping experiences and product personalizations to interactive product-based content development, they are empowering companies with tools to make better pitches.
Marketers can now showcase a selection of product recommendations best suited for buyers, offer them virtual tours, and allow them to have sensory experiences. Simultaneously, AR and VR can help provide immersive training, enhanced gaming experiences, and better visualization to end-users. What’s more, they are likely to transform the future of health with virtual consultation, virtual rehabilitation services, and AR-based surgical platforms. The report explores the publisher’s Innovation Explorer database and expert analysis to provide clients with use cases where the adoption of immersive technologies is anticipated to unlock new possibilities for businesses across sectors such as technology, media, and telecom (TMT), healthcare, construction, automotive, and consumer.
Innovations: presents real-world innovation use cases and examples related to the implementation of AR and VR technologies by companies across sectors. It casts light on how tech-enabled innovations are developing use cases that can help enterprises and startups provide superior customer experience.
Scope
Innovation Insights: innovation examples by each use cases segment of various sectors to present key trends
Vendor Map: represents a sample list of vendors in each use case highlighted in the report
Reasons to Buy
No surprise that technology has been a driving force in business transformation for years, but the term ’emerging technologies’ has all of the sudden become the key catalyst to drive the next wave of innovation across sectors. The sense of urgency weighs different across different sectors, where the direct customer-facing sectors are at the forefront compared to other capital-intensive sectors. Companies in one sector can take cues from successful innovations in other sectors to either draw analogies with existing products, services, and processes or transfer strategic approaches for a revolutionary transformation
Against this backdrop, enterprises need to understand which emerging technologies are impacting their sector and how companies are implementing them to meet various challenges
The innovation landscape report on AR and VR technologies published by the publisher covers some of the key trends, use cases, and real-world examples related to the implementation of emerging technologies across cross-sector applications to enhance customer experience
Key Topics Covered:
1. Sector innovation insights: overview
2. Innovation map by sector: key use cases
2.1. Automotive
2.2. Consumer
2.3. Healthcare
2.4. Technology, Media, and Telecom (TMT)
2.5. Travel & Tourism
3. Vendor map by sector value chain: key use cases
4. Methodology
Companies Mentioned
Abarth
AKQA
Andpeople
Applied Science and Technology Research Institute
ASTRI
Augmedics
AugRay
Burberry
CITIC Telecom
Dinner Time Story
Fossil
FRA
Frankfurt Airport
Holoride
IGA
Inflight VR
Interplay
Istanbul Grand Airport
Jin Air
KT Corp
Lexus
MAC
Medacta
Medivis
MG Motor India
Microsoft
Mojo
MWM Interactive
Neuro Rehab VR
Nike
Nissan
Nreal
Onyx
Oxford VR
P.E Nation
Panasonic
peAR Technologies
Perfect Corp
Philips
PlayShifu
PortalOne
Qatar Airways
Qatar Automobiles
SK Telecom
SkullMapping
Spectralics
Tangiblee
Threekit
TRIPP
US Army
Verizon
Virtual Online Museum of Art
VOMA
Vuzix
Winerytale
For more information about this report visit https://www.researchandmarkets.com/r/wd4h3w