NEW YORK–(BUSINESS WIRE)–Today, Effectv, the advertising sales division of Comcast Cable, released findings from a new analysis examining the reach of 165K campaigns to determine the relationship between the number of networks in a linear TV campaign and overall reach. The study revealed that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximized by buying across more networks without increasing budgets. Optimal reach, the study found, was a