CHICAGO–(BUSINESS WIRE)–Affinitiv, the leading provider of data-driven marketing and software solutions for the automotive market, is pleased to announce that Adam Meier has been appointed President and Chief Executive Officer of the company. Meier will guide the organization in its mission to drive the next generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty. Meier brings a wealth of expertise to this role, having served as the c