LOS ANGELES–(BUSINESS WIRE)–Software and data platform, VideoAmp, today announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns, further accelerating ViacomCBS’ multi-currency strategy while propelling VideoAmp’s mission to redefine the way media is valued, bought and sold. Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewers