Global merchandise company Moniker and Peanuts Worldwide, the license holders for the Peanuts comic strip, have announced an esports apparel partnership.
The collaboration will see Peanuts characters, such as Snoopy and Charlie Brown, appear in several apparel collections for Moniker’s gaming and esports brands H4X and ESX360 starting from 2022.
Image credit: Peanuts Worldwide, Moniker
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According to the release, the two parties have signed a multi-year agreement, with the first clothing line set to be available in online and physical stores.
The collections will feature T-shirts, gaming sleeves and hoodies which includes characters such as Snoopy, his alter ego Joe Cool, Charlie Brown, Woodstock and Franklin. The two parties also noted that the collaboration is a natural progression for Peanuts, with esports’ move into mainstream media being the main reason.
Moniker CEO, Cole Gurman, commented, “We are proud to have been chosen by Peanuts Worldwide as their gateway to the esports audience through unique collaborations with our esports apparel brands. We are going to be creating some truly special product collections through this collaboration and leverage our global omnichannel distribution to reach a new consumer for Peanuts Worldwide. “
Although the premium collection will be sold through H4X, Moniker and Peanuts announced that there’s a new collection in the works. The second collection will be sold through ESX360, Moniker’s value-focused esports and gaming clothing brand.
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Liz Brinkley, Vice President of Fashion Collaborations and Softlines for Peanuts Worldwide, said: “Peanuts fans and sports fans have been synonymous for decades. Moniker is reaching a growing audience: esports athletes and fans, and we’re delighted to be working with them to bring our characters to this key demographic.”
Esports Insider says: Peanuts characters are some of the most universally-loved comic characters of all time. The partnership between Moniker and Peanuts Worldwide will surely create interesting clothing items, especially if you take into account H4X’s track record of producing apparel for an esports audience.