BLAST Premier agrees 35 media deals for 2022 season

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CS:GO esports series BLAST Premier has secured a total of 35 media deals for the broadcast of its 2022 season. 

As a result, the series will be shown to more than 130 TV territories in 25 languages.

Image credit: BLAST Premier

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Featuring a combination of TV networks and online platforms, BLAST Premier’s broadcast will cover all major esports regions around the world such as North America, LATAM, Asia, the Nordics and CIS.  The tournament organiser’s expanded broadcast portfolio represents a combination of renewals with existing partners and an array of new media rights deals. 

Some of BLAST Premier’s media partners include Danish public broadcaster TV2, Asian TV network Astro, African OTT service StarTimes, Brazilian streamer Alexandre ‘Gaules’ Borba and Russian online streaming service WePlay

According to the release, BLAST continues to increase the value of its global media rights footprint in line with the company’s wider plans for growth and expansion. 

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Alexander Lewin, Vice President of Distribution and Programming at BLAST, commented: “We are delighted to start the 2022 season with the widest distribution in our history. BLAST Premier has been on a path of rapid growth since inception two years ago and is now available in over 25 languages worldwide. 

“We are thrilled to extend our relationship with the vast majority of our existing licensees as well as welcome so many new partners to the BLAST family.”  

Esports Insider says: In its relatively short existence BLAST Premier has grown into one of the most prominent esports circuits, mainly thanks to providing high-quality CS:GO broadcasts. With its expanded broadcast portfolio now covering the majority of esports regions around the world, BLAST is set for further growth in 2022. 

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