Esports and gaming company GameSquare Esports has announced the launch of Fourth Frame Studios, a content-focused studio led by former FaZe Clan Vice President of Content Oluwafemi ‘Femi’ Okusanya.
The new studio, based in Los Angeles, is expected to develop creative content solutions for brands and clients across a number of industries. This includes gaming, sports, fashion and consumer products. Former 100 Thieves Vice President of Marketing, Mark Rasoul, will act as a Strategic Brand Consultant for the new company.
Image credit: Fourth Frame Studios
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The new business arm of GameSquare Esports will seek to leverage the knowledge the company has acquired through its esports and gaming ventures to offer content production for clients.
The studio will look to offer creative resources and production services. This includes creating long-form and short-form video content, curating and executing in-person events, as well as designing AR and VR environments within the metaverse.
Femi Okusanya, Head of Studio, Fourth Frame Studios, said: “With an unrivaled ability to connect with youth culture and access to a vast network of talented creators, Fourth Frame Studios is positioned to shake up the digital content space in a major way. We’re committed to telling stories from different points of view and creating culturally impactful entertainment that is representative of gamers and their broader interests.”
GameSquare is mostly known as the owner of American esports organisation Complexity Gaming, esports agency Code Red Esports and Chinese esports organisation LGD Gaming. Earlier this year, the company appointed Lauren Baines as its new Head of European Sales.
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GameSquare’s CEO, Justin Kenna, added: “We identified a gap in the market between high-end, strategic content production needs from brands and in-depth, in-house knowledge of how to stay relevant amongst hard-to-reach audiences such as gamers.”
Esports Insider says: The new venture from GameSquare is a very smart move. The company already has esports organisations and agencies under its umbrella, and a specialised content company can leverage all information and experience to provide a stable stream of revenue.