Esports and gaming technology company Vindex has appointed Francis Thai, formerly of NYXL, as its VP of Digital Marketing.
In his new role, Thai will develop digital marketing initiatives and strategies to deepen Vindex’s digital offerings across its subsidiaries – including Esports Engine, Belong Gaming Arenas and the Vindex Intelligence Platform.
(ESI Illustration) Image credit: Vindex/Francis Thai
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The newly appointed VP of Digital Marketing said: “Vindex has touchpoints across the industry, and its audience represents nearly every type of gaming consumer. Understanding how we communicate with each unique community in relevant ways is crucial to driving growth and innovation, both for the consumer and the company.
“I’m looking forward to leveraging my experience growing audiences and crafting brand messaging to elevate recognition of Vindex’s brands in mainstream culture.”
Prior to joining Vindex, Thai held the position of Head of Marketing & Audience Development at New York-based esports organisation NYXL (previosuly Andbox). During his time there, he led engagement efforts for the launch of its Call of Duty League franchise, the New York Subliners, and expanded the reach of its Overwatch League franchise, the New York Excelsior.
Thai was also an early employee of digital media companies Buzzfeed and Bustle Digital Group, helping develop their marketing strategies.
Sundance DiGiovanni, Co-founder of Vindex and Chief Brand Officer at Belong Gaming Arenas, added: “Francis has a wealth of experience across digital media, technology, and gaming, which uniquely aligns with where Vindex is headed on a macro-level. As we continue to build out and deploy more robust technology and software to meet the evolving needs of the games industry, developing a strong digital strategy will be paramount to delivering holistic solutions to our partners.”
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Earlier this year, Vindex also partnered with the Interactive Advertising Bureau (IAB) to launch the Vindex Intelligence Platform, designed to equip stakeholders with measurement, growth and engagement solutions.
Esports Insider says: Francis Thai’s hire follows a year of international company expansion for Vindex and its subsidiaries. Thai’s years of marketing experience will be beneficial to the organisation and further support its goal of developing a strong digital strategy, and its place as a household name in the esports industry.